This on-line magazine opened for business in late 2008, followed by the Blog in mid 2011 and then a Facebook presence in 2012, and all three have built up a loyal following amongst Scottish rally fans and motoring enthusiasts. It also has a regular and growing readership in other parts of the UK and even abroad.
Many Scottish rally fans now regard this magazine, Blog & FB, as their first ports of call when seeking information, news and reports on the sport, and for Scottish flavoured reviews of current cars and vans.
Due to increasing demand from a growing public audience, the magazine was revamped in late 2012 to create additional commercial and business opportunities to subsidise the running costs and create more content for readers and followers.
The basic premise is simple. The Jaggy Bunnet Website is for longer reports, features and News, while the Blog and Facebook are used for on-event reports, News snippets, and an eclectic mix of general motoring items which appeals to the readership.
Why two social media outlets? Although the Blog and Facebook carry identical material, the Blog audience is predominatly in the 35 – 70 year old age group while the Facebook audience is followed primarily by 17 – 35 year olds. That just about covers Scottish motor sport and its fans.
It works, and works very well. So if you want to reach an influential sector of the buying public with an interest in motor sport and motoring, then get in touch.
The magazine needs commercial support to continue allow it to be offered free of charge to its fans and followers.
For any businesses who are engaged in British motor sport, or have products to sell to competitors, clubs and fans, then ‘Jaggy Bunnet co.uk’ is the most effective means of reaching this unique and influential nation-wide audience.
Why is this on-line magazine so succesful? One prime reason – the majority of the editorial content is unique and much of the information can’t be found anywhere else.
It should be noted that unless otherwise stated, all the original material generated on this website, and social media presences, remains the Copyright of John Fife. The use of such material is prohibited unless permission has been sought or payment terms for its use agreed. Generally this material is free for use by recognised car clubs in their own publications or outlets as long as permission has been sought and granted and the source (jaggybunnet.co.uk) has been credited, otherwise payment will be required for commercial use.
Talk costs nothing, so get in touch if you want more information, and please ensure you add your email address for a response: